Increase your organization’s impact by ten times! Public policy programs offer organizations the opportunity to increase their impact without significant organizational growth. In this webinar, participants joined a conversation about how influencing policy is a strategic and high-leverage approach to advancing your organizational mission.

It’s important to recognize that advocacy efforts need to start well before the advent of an election campaign – and continue afterwards as well. After all, policy advocacy is a journey, not a destination. If a specific policy proposal finds its way into a political party’s election platform, it’s often the result of a lot of hard work in the months, and even years, prior to an election.

Whatever tactic or combination of tactics your organization decides to use when moving your policy agenda forward, communications will play a vital role. Media engagement can be a powerful part your approach. In this session, Ken Lima-Coelho, Vice President, Community Engagement of YMCA Calgary, will share his experiences and strategies for media engagement in advancing nonprofit policy agendas.

Moving your policy agenda from ideas to action is a significant step for your organization and requires a lot of planning, coordination, and strategy. This session will explore specific tactics you can add to your toolbox and will give you the chance to learn from others while sharing your own successes and challenges.

Developing a policy agenda – a set of issues or problems aimed at getting the attention of policymakers and decisionmakers – is an important step for nonprofits seeking change in the upcoming provincial election period. In this session, CCVO policy experts will outline the steps involved in creating a policy agenda to help increase your organization’s impact.