Lessons in engaging Millennials from the German ‘welcome culture’
Over the last few weeks working with CCVO, I have often been asked what Canada can learn from the German nonprofit sector. Simultaneously, I have learned that many nonprofits in Calgary find it challenging to attract millennials as volunteers. This is why I decided to share some of my learnings from the German ‘welcome culture’ in this blogpost.
Why a German social entrepreneur wants to learn from CCVO
Canada has a well-developed social system, similar to Germany, but US influence on cross-sectoral cooperation is strong. Volunteering is woven into many peoples´ and business´ DNA in Canada, who see themselves as part of an active community. Calgary had to handle a severe economic downturn and the sector is aware that one has to find ways to adapt to political, economic, social, and technological challenges that will face us in the future.