Tips for Engaging with the Media

Tips for Engaging with the Media

If your nonprofit is looking to increase its reach and awareness for your policy asks, you’ll want to consider engaging with media as part of your overall strategy. To help you effectively engage, we asked our trusted contacts in media for their best tips and now we are sharing them with you to help you get started and feel more confident in reaching out to media.  

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Developing an Engagement Strategy

Developing an Engagement Strategy

If your nonprofit has spent time determining a policy agenda, it’s time to develop an action plan. The development and implementation of an engagement strategy is often when the work becomes publicly visible. Choosing to make your policy priorities visible is a significant step for your nonprofit and should be approached in a coordinated and strategic manner.

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Setting a Policy Agenda

Setting a Policy Agenda

There are no step-by-step rules or established set of parameters that nonprofits can follow to ensure success when seeking public policy change. What we can do, though, is develop a policy agenda - a set of issues or problems aimed at gaining the attention of policymakers and decision-makers - sometimes known as the “policy ask”.

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