After the Election, the Real Work Begins
It’s important for nonprofits to recognize that advocacy efforts need to start well before the advent of an election campaign – and continue afterwards as well. After all, policy advocacy is a journey, not a destination. If a specific policy proposal finds its way into a political party’s election platform, it’s often the result of a lot of hard work in the months, and even years, prior to an election. Here are five critically important ways for nonprofits to follow up after the election.
Tips for Engaging with the Media
If your nonprofit is looking to increase its reach and awareness for your policy asks, you’ll want to consider engaging with media as part of your overall strategy. To help you effectively engage, we asked our trusted contacts in media for their best tips and now we are sharing them with you to help you get started and feel more confident in reaching out to media.
Advocacy is a Journey, Not a Destination
Consider this: advocacy is a journey, not a destination. An election period may be a great time to reinforce policy advocacy for nonprofits, but advocacy is a long-term commitment that requires persistence and dedication to work towards your desired outcome throughout election cycles. Here are some tips to keep you on track and motivated throughout your advocacy journey.
Developing an Engagement Strategy
If your nonprofit has spent time determining a policy agenda, it’s time to develop an action plan. The development and implementation of an engagement strategy is often when the work becomes publicly visible. Choosing to make your policy priorities visible is a significant step for your nonprofit and should be approached in a coordinated and strategic manner.
Setting a Policy Agenda
There are no step-by-step rules or established set of parameters that nonprofits can follow to ensure success when seeking public policy change. What we can do, though, is develop a policy agenda - a set of issues or problems aimed at gaining the attention of policymakers and decision-makers - sometimes known as the “policy ask”.